Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

When the home and coaching environments are united an athlete is given the best possible chance to excel greatly in all areas of life.
The challenge comes in engaging parents effectively because optimising the immense influence parents is not simple or because often there is an uneasy relationship between coach and parent.
Without a synchronicity of approach between parents and coaches potential is easily missed.
Richard Shorter (The Non-perfect Dad), uses evidence-based strategies to engage with parents.
His creative and pioneering work enables coaches to:
  • help parents manage their expectations in the nonlinear process of talent development.
  • help parents reinforce the character, mindset and culture of their team.
  • reduce parent & coach conflict.
  • support the parents in shaping the resilience and mindset athletes need to navigate the highs and lows of talent development.

Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

“Richard has huge experience in both supporting and challenging parents in a number of different environments. Rich recently delivered at an England U18 performance camp and it went down extremely well. His engaging and interactive style helps share information and ideas on how parents can best support their children. He would add value to any environment that involved young people.”

John Fletcher

England 18 Rugby manager, RFU

Discover how Richard can help you.
Schedule a 30 minute complimentary consultation.

Discover how Richard can help you.
Schedule a 30 minute complimentary consultation.

LATEST FROM THE BLOG

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A great 40th birthday in the England U18 camp leading the parents meeting and then landing up as photographer for capping ceremony! Got this great photo of Richard Hill with the lads in the back ground. #privilege #sportingparents England Rugby ... See MoreSee Less

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What would you say to parents who's children are about to leave home? On Thursday I have the privilege to lead a session for the parents of the England U18 Rugby team. Those who have been through it, what would your tips be for 'empty nesters'? (I'm not sure like that phrase!) ... See MoreSee Less

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The story is bigger than us, but it joyfully includes us.

Psalm 145:8-9 The Lord is gracious and compassionate, slow to anger and rich in love. The Lord is good to all; he has compassion on all he has made.
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