Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

When the home and coaching environments are united an athlete is given the best possible chance to excel greatly in all areas of life.
The challenge comes in engaging parents effectively because optimising the immense influence parents is not simple or because often there is an uneasy relationship between coach and parent.
Without a synchronicity of approach between parents and coaches potential is easily missed.
Richard Shorter (The Non-perfect Dad), uses evidence-based strategies to engage with parents.
His creative and pioneering work enables coaches to:
  • help parents manage their expectations in the nonlinear process of talent development.
  • help parents reinforce the character, mindset and culture of their team.
  • reduce parent & coach conflict.
  • support the parents in shaping the resilience and mindset athletes need to navigate the highs and lows of talent development.

Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

“Richard has huge experience in both supporting and challenging parents in a number of different environments. Rich recently delivered at an England U18 performance camp and it went down extremely well. His engaging and interactive style helps share information and ideas on how parents can best support their children. He would add value to any environment that involved young people.”

John Fletcher

England 18 Rugby manager, RFU


The dangers of ‘Parents in Sports Week’ 2018 (PISW2018)

A click-bait title, I know, but here is my review of the week, which as I continued reflecting on made me mindful of the dangers of what has been an epically successful week. Thank you for contributing to PISW2018, what excited you? What would you change in PISW2019?...

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Everywhere I go, up and down the country people ask, have you met Anastacia Long ? She has such an amazing repuation as coach. She now works at @TrinityCroydon & is doing an epic job. Sign up here to find out when what she is talking about is out.
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@SudCoaching travels the world supporting coaches and teams excel. I’m humbled by his words of encouragement.( Check him out here .) To find out when this launch and to get your own copy please sign up here: ... See MoreSee Less

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Child: Dad I worked hard on my homework, I showed my friend, they copied it & handed it in a day early so teacher thinks it was their idea.
Parent: Son, that's gutting & wrong, I don't know that there is an easy answer, in the end they will get found out. #truestory #nameschangedtospareblushes
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