Do you want athletes, coaches and parents all going in the same direction?

Together we will make this an increasing reality. 


Character is what sets sports teams apart. 

Parents are the biggest shapers of your team’s character. 

Parents are the most influential people in your athlete’s lives.

You have the opportunity to use that often untapped parental influence to everyone’s benefit, enabling the development of the character needed to succeed on and off the sports pitch.

I have spent 20 years working with parents in a multitude of different contexts. This means that I know how to ‘speak parent’ in ways which gain their trust and help them see that they also want the same character goals that most sports teams want for their children.

To help you release more of your athletes character & potential by having your parents partner with you in great ways, I offer you the following: 

Parent Engagement Strategy

Utilising my 20 years of supporting organisations to effectively engage with parents. A parent session from myself can be an effective part of a parent engagement strategy. A one off parents meeting without a strategy will have some impact, but that is likely to be limited. This work includes supporting you to outline key messages for parents with measurable outcomes and timescales.

Teacher/coach CPD

Give your staff the skills and confidence to work with parents to increase students releasing their sporting potential.

Parent sessions

Fun, interactive sessions aimed at supporting parents to understand their need to nurture sporting character in their children and how to do it. (Which includes slide-line behaviour and reducing the focus on results.)

My fees are affordable, realistic and competitive. Please contact me here to find out more. 

To see what others in the ‘talent’ development world say about the impact of my work, please click here. 

“Richard has huge experience in both supporting and challenging parents in a number of different environments. Rich recently delivered at an England U18 performance camp and it went down extremely well. His engaging and interactive style helps share information and ideas on how parents can best support their children. He would add value to any environment that involved young people.”

John Fletcher

England 18 Rugby manager, RFU

“As a parent of 12yr old son who is mad keen on cricket, but also in my role as Director of Cricket, Richard’s presentation on the Non-Perfect Dad was enlightening and truly fascinating.

A dad himself, he was very honest and realistic about his own parental challenges. His delivery ensured he kept everyone engaged and I observed genuine interest and debate from parents.

His key message really hit home to me and subsequently I’ve used it with my son, players and coaches to ensure I best support them to fulfil their potential.

I left Richard’s presentation, excited and feeling more informed to deal with some of the challenges I face as a Dad ”

Andy Hurry

Director of Cricket , Somerset Country Cricket Club

Discover how Richard can help you.
Schedule a 30 minute complimentary consultation.

Discover how Richard can help you.
Schedule a 30 minute complimentary consultation.