Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

When the home and coaching environments are united an athlete is given the best possible chance to excel greatly in all areas of life.
The challenge comes in engaging parents effectively because optimising the immense influence parents is not simple or because often there is an uneasy relationship between coach and parent.
Without a synchronicity of approach between parents and coaches potential is easily missed.
Richard Shorter (The Non-perfect Dad), uses evidence-based strategies to engage with parents.
His creative and pioneering work enables coaches to:
  • help parents manage their expectations in the nonlinear process of talent development.
  • help parents reinforce the character, mindset and culture of their team.
  • reduce parent & coach conflict.
  • support the parents in shaping the resilience and mindset athletes need to navigate the highs and lows of talent development.

Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

“Richard has huge experience in both supporting and challenging parents in a number of different environments. Rich recently delivered at an England U18 performance camp and it went down extremely well. His engaging and interactive style helps share information and ideas on how parents can best support their children. He would add value to any environment that involved young people.”

John Fletcher

England 18 Rugby manager, RFU

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Thank you England rugby for giving the England U20’s parents the space to have support before their lads played on Friday night.

I believe England rugby are unique in providing such a session for the parents of adult athletes. Recognising the keys role parents continue to play even when the ‘nest’ is empty!

I loved leading this unique parent engagement for athletes of this age.

It took the structure of a music quiz (wow were the parents competitive!) Four rounds each looking at a topic relevant to these parents. (Two songs tenuously linked to the theme of the round.)

On the evaluations forms all gave it 4 out 4 for usefulness & all would recommmend the meeting to parents of u20 England players.
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How are sporting parents to decern what is best for their parenting & family with the advice which is given in talent devoplment world and online? Inspired by a conversaion with Áine MacNamara, this video starts a series of my opinion on what can be difficult for parents in pathways. ... See MoreSee Less

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