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Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

When the home and coaching environments are united an athlete is given the best possible chance to excel greatly in all areas of life.

The challenge comes in engaging parents effectively because optimising the immense influence parents is not simple or because often there is an uneasy relationship between coach and parent.

Without a synchronicity of approach between parents and coaches potential is easily missed.

A FREE online community of sport parents who seek to nurture their child’s potential.

Richard Shorter (The Non-perfect Dad), uses evidence-based strategies to engage with parents.

His creative and pioneering work enables coaches to:

  • help parents manage their expectations in the nonlinear process of talent development.

  • help parents reinforce the character, mindset and culture of their team.

  • reduce parent & coach conflict.

  • support the parents in shaping the resilience and mindset athletes need to navigate the highs and lows of talent development.

“Richard has huge experience in both supporting and challenging parents in a number of different environments. Rich recently delivered at an England U18 performance camp and it went down extremely well. His engaging and interactive style helps share information and ideas on how parents can best support their children. He would add value to any environment that involved young people.”

John Fletcher
England 18 Rugby manager, RFU

Trusted by a ton of great people including…


#500wordletter by Kate Houghton

Kate has spent years supporting childend and parents, she is a good friend to Non-Perect dad and this letter to her daughter touches on some wonderful and challenging themes for all sports parents. Enjoy. My dear Esme What words of wisdom can I share with the girl who...

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#500wordletter By Baz Moffet from The Well HQ

Baz and her epic colleagues at The Well HQ are great friends to Non-Perfect dad. Their wisdom, drive and conviction is leading to massive changes for women in sport. Her letter to her children is a treat for all sporting parent parents...enjoy.To Taryn and Cooper,...

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#500wordletter By Dani Mugridge

With over 20 year experience as a PE teacher and a world of knowledge sports at an elite level. Dani provides us with the last letter in this series, please enjoy. Dear Parent(s) I have been a PE teacher for over 20 years now and it was always something I wanted to do...

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#500wordletter By Dr Suzanne Brown

"Stand on the whale, see the world and accept your greatness". An incredibly well written analogy and thought provoking letter, by Dr Suzanne Brown.A Letter to Me and A Letter to You.  You by your very design are worthy of being loved. You will believe that it has to...

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#500wordletter By Danny Anholt

Danny is such a seasoned experienced coach in the Equestrian world, its a real honour to have him share his thoughts here.Dear [Well Meaning Parent], My own daughter just turned 30 and married her childhood sweetheart. Did she make it in my sport? I guess not. She...

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