Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

When the home and coaching environments are united an athlete is given the best possible chance to excel greatly in all areas of life.
The challenge comes in engaging parents effectively because optimising the immense influence parents is not simple or because often there is an uneasy relationship between coach and parent.
Without a synchronicity of approach between parents and coaches potential is easily missed.
Richard Shorter (The Non-perfect Dad), uses evidence-based strategies to engage with parents.
His creative and pioneering work enables coaches to:
  • help parents manage their expectations in the nonlinear process of talent development.
  • help parents reinforce the character, mindset and culture of their team.
  • reduce parent & coach conflict.
  • support the parents in shaping the resilience and mindset athletes need to navigate the highs and lows of talent development.

Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

“Richard has huge experience in both supporting and challenging parents in a number of different environments. Rich recently delivered at an England U18 performance camp and it went down extremely well. His engaging and interactive style helps share information and ideas on how parents can best support their children. He would add value to any environment that involved young people.”

John Fletcher

England 18 Rugby manager, RFU


Three Awkward Parent Conversations for 2019

To support your child in their sporting endeavours in 2019 can you have these awkward conversations?

As our children get older, there are conversations which become more awkward. As parents of sporting athletes, there are several conversations which, despite their awkwardness, if we don’t have them they will close the door to enabling our children to feel that they can talk to us about these important issues.  By keeping those doors firmly closed, we run the risk of increasing shame and reducing their ability to process some of the challenges that pursuing sporting dreams offers them. We also diminish their ability to understand who they are in environments which often seek to ‘mould’ them in clone-like ways.

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The dangers of ‘Parents in Sports Week’ 2018 (PISW2018)

A click-bait title, I know, but here is my review of the week, which as I continued reflecting on made me mindful of the dangers of what has been an epically successful week. Thank you for contributing to PISW2018, what excited you? What would you change in PISW2019?...

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Nice to make a brief appearance in this video from a great day.

England Rugby
"We have a responsibility to add value to these young guys' lives."

The 2019 Wellington Festival is up and running, bringing together 420 academy players for a week of on and off-the-field development 👊
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This bought tears to my eyes.
“I am more proud of the man you have become than the basket ball player! You are bigger than basket ball!”
Wow-may every sports boy & girl hear their parents say that them at the end of their career and when they have finished an under 10 friendly.
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For some today is a joyful celebration of what they have
For others it’s the painful reminder of what has passed.
For some it’s the grief of what never was.
Today and all days know you are loved.
#MothersDay #MotheringSunday
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Thank you England rugby for giving the England U20’s parents the space to have support before their lads played on Friday night.

I believe England rugby are unique in providing such a session for the parents of adult athletes. Recognising the keys role parents continue to play even when the ‘nest’ is empty!

I loved leading this unique parent engagement for athletes of this age.

It took the structure of a music quiz (wow were the parents competitive!) Four rounds each looking at a topic relevant to these parents. (Two songs tenuously linked to the theme of the round.)

On the evaluations forms all gave it 4 out 4 for usefulness & all would recommmend the meeting to parents of u20 England players.
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