The greatest parents and coaches still make well-meaning mistakes – Sign up for free and insightful ways to avoid this here

The Talent Equation Special Offer

Nurturing potential in our children for on & off the sports arena. 

To claim your exclusive TE discount for the full course click here

The course is normally $69.99 (plus vat)  but as member of the TE community you can get it for $30.99 (plus vat)

On the full course you get:-

  • Eleven-full length, in-depth videos of crucial conversations
  • Tried-and-tested advice that understands that every family, every situation is different
  • Forums to share and learn from other parents
  • 132 ways to find better solutions for your parenting struggles
  • Bonus video covering how to get the most from the conversation videos

Don’t miss out on:

  • Two of the leading voices in parent-coach engagement, with over 45 years of experience
  • Brutally honest comments on mistakes Stu and Rich have made, and what they’ve learned
  • Loads of ways to feel better about your approach now, and your approach in the future

To claim your exclusive TE discount for the full course click here

What others are saying.

“Both parents, both experts, both humble enough to admit that they made mistakes, their insights give us all hope”
Dan Cottrell, editor, Rugby Coach Weekly and dad of two boys

“Conversations 4 growth are a series of informative and supporting video clips with two of the best coaches and coach educators in the business. Simple messages with powerful consequences.”
Richard Cheetham – Winner UK coach developer of the year 2019

“The video course offered by Non-Perfect Dad is a highly effective way to educate and equip sports parents, providing a high level of support for sport parents.”
JP Nerbun – 

The Talent Equation Special Offer

‘Conversations for the Journey’

Priming children for success on and off the sports field.

‘I wish I’d read this years ago, it would have saved me many times. An excellent resource for parents and coaches. ’ Stu Armstrong- Talent Equation 

Get your copies at a discounted Talent Equation price below. 

Sporting car journeys have always presented challenges for us parents.

Before and after your child’s big game, whether they win or lose what should you say? How should you say it?
How can you help them deal with the flurry of emotion and pressures?
Why not watch the author being questioned interrogated by his daughters about the book on the right?
This 64 page conversation companion provides 40 creative ways of dialling down the stress and priming your child for success on and off the sports field. It will guide you into positive conversations to strengthen your relationships and nurture the character you want to see your son or daughter develop.  On the journey to and from the sports fixtures, over the phone or on Skype, these conversations starters will enable you and your child to stay focused on what really matters for their future.
‘Conversations for the journey’ don’t have to be difficult- are you ready for the challenge?’


If you wish to know more about Richard’s work to support ‘talent’ development sports teams to have an effective parent engagement strategy, impacting parents meetings and highly resourceful coaches CPD on working with parents, then click here.

If you’d like to know more about who Richard has worked with, then click here.

1 Printed Copy (UK)
£5.95 + £2 P&P (Normal price £7.95)

If you live outside of the uk, please use the link below to get your copy.

Team Pack – 25 copies & coaches how to use guide £138 including P&P (UK only) – £60 Saving!

If you live outside of the uk, please contact me here to ask about postage costs to where you live.

[Please note books are dispatched on a Tuesday, Wednesday & Friday.]

Endorsements for the book from the coaching world.