Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

When the home and coaching environments are united an athlete is given the best possible chance to excel greatly in all areas of life.
The challenge comes in engaging parents effectively because optimising the immense influence parents is not simple or because often there is an uneasy relationship between coach and parent.
Without a synchronicity of approach between parents and coaches potential is easily missed.
Richard Shorter (The Non-perfect Dad), uses evidence-based strategies to engage with parents.
His creative and pioneering work enables coaches to:
  • help parents manage their expectations in the nonlinear process of talent development.
  • help parents reinforce the character, mindset and culture of their team.
  • reduce parent & coach conflict.
  • support the parents in shaping the resilience and mindset athletes need to navigate the highs and lows of talent development.

Non-perfect Dad: enabling coaches and parents to work together to produce winning character on and off the sports field.

“Richard has huge experience in both supporting and challenging parents in a number of different environments. Rich recently delivered at an England U18 performance camp and it went down extremely well. His engaging and interactive style helps share information and ideas on how parents can best support their children. He would add value to any environment that involved young people.”

John Fletcher

England 18 Rugby manager, RFU

LATEST FROM THE BLOG

COACHES TOP TEN (for engaging parents)

Before we get to the top ten, it has been coaching week in the uk and Uk Coaching have produced some great resources for coaches. Please do go and have a look.  https://www.ukcoaching.org/our-campaigns/coaching-week  COACHES TOP TEN (for...

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Three Awkward Parent Conversations for 2019

To support your child in their sporting endeavours in 2019 can you have these awkward conversations?

As our children get older, there are conversations which become more awkward. As parents of sporting athletes, there are several conversations which, despite their awkwardness, if we don’t have them they will close the door to enabling our children to feel that they can talk to us about these important issues.  By keeping those doors firmly closed, we run the risk of increasing shame and reducing their ability to process some of the challenges that pursuing sporting dreams offers them. We also diminish their ability to understand who they are in environments which often seek to ‘mould’ them in clone-like ways.

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